Victor Yves is a Brazilian-born, Toronto-based creative with over 15 years of experience in graphic design and art direction. Since 2022, he has served as Head of Art at Publicis Canada, where he leads campaigns for some of the world’s most iconic brands. Passionate about the craft of design, Victor has developed work for clients such as National Geographic, Jeep, VISA, Heineken, Uber, WhatsApp from Facebook, Nestlé, AB InBev, Havaianas, Boehringer Ingelheim, among many others. His approach blends strong conceptual thinking with meticulous execution, resulting in meaningful and impactful visual storytelling. His work has been recognized by the industry’s most prestigious festivals, including Cannes Lions, D&AD, Clio Awards, The One Show, El Ojo, CCSP, and the London International Awards. In 2019, he proudly represented Brazil at the Cannes Young Lions Competition. Beyond awards, Victor’s projects have also captured global media attention, being featured in The Guardian, Fast Company, The Times, AdAge, Adweek, The Drum, Shots, Mashable, HuffPost, and more.

Visual, Explorations