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I am a Brazilian creative with a background in graphic design and art direction and over 15 years of experience.
I am working as Head of Art at Publicis Canada.
I was born in a small city in Brazil called Arapiraca. If you are Brazilian, I know what you think. It's like Texas, but way hotter. I started my career before the university as a nerd, working with my father, making websites and a hundred-thousands-millions of stuff to the internet.
It was fun.
And my first HTML editor was Yahoo Geocities (if that can be named as an HTML editor nowadays).
Moving forward. I decided to go to university to study Graphic Design in Maceió. Just out of curiosity again, the first course opened in the same year I finished high school.
After that, I moved to São Paulo to study an Art Direction specialization in Miami Ad School.
I had the opportunity to work with a wide range of global clients, from non-profit institutions like National Geographic, to major brands such as Jeep, VISA, Heineken, Uber, Whatsapp From Facebook, Boehringer Ingelheim, Havaianas Alpargatas, Mars, AB InBev, Nestlé, Powerade, Whirpool and many more.
My work has been recognized by some of the most important advertising awards, such as D&AD, Cannes, The One Show, Clio, El Ojo, London Festival, CCSP and more.And in 2019, I was selected to be part of the Brazilian delegation that went to Cannes to compete in the Young Lions Competition.
I also worked at incredible agencies such as F/Nazca Saatchi & Saatchi, Almap/BBDO, Foote Cone & Belding and Accenture Interactive.
My work has also been featured on important media outlets such as The Guardian, AOL News, Huffington Post, The Times, Der Spiegel, USA Today, The Washington Times, Fast Company, Daily Mail, Mashable, New York Post, The Drum, AdAge (Pick of the Day), Shots Magazine and Adweek.
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RECOGNITION
2024
--- LIA - Gold - Consumer campaign
--- LIA - Gold - Creative Use of Data
--- LIA - Silver - Craft Art Direction
--- ADCC - Silver - Creative Effectiveness in Design
--- ADCC - Shortlist - Best Art Direction - Print, Campaign
--- Cannes Lions - Shortlist - Brand Environment & Experience Design
--- Cannes Lions - Shortlist - Data & AI
--- Cannes Lions - Shortlist - PR Techniques
--- Cannes Lions - Shortlist - Ambient & Experiential
--- EPICA AWARDS - Shortlist - AI Craft
--- EPICA AWARDS - Shortlist - Brand Identify
--- EPICA AWARDS - Shortlist - Creative Use of AI
--- EPICA AWARDS - Shortlist - Prescription and OTC Products
--- EPICA AWARDS - Shortlist - Luxury & Premium Brands
--- EPICA AWARDS - Shortlist - Radio Advertising
--- Webby Awards - Advertising, Media & PR - Best Community Engagement - Nominee
2022
--- D&AD - Graphite Pencil - Graphic Design
--- Clio Awards - Bronze - Graphic Design
--- El Ojo - Bronze - Digital and Social
--- Clube de Criação - Bronze - Branded Content
--- El Ojo - Shortlist - Film
--- Clube de Criação - Merit - Art Direction
--- Clube de Criação - Merit - Photo Manipulation
--- The One Show - Merit - Design
2021
--- El Ojo - Gold - Branded Content
--- CCSP - In-book - Digital/Apps & Websites
--- CCSP - In-book - Digital/Direção de Arte
--- CCSP - In-book - Digital/Interface & Navegação
--- CCSP - In-book - Digital/Melhor Uso de Dados
--- Crystal Awards - Gold - Film
--- Crystal Awards - Gold - Branded Content
--- Crystal Awards - Silver - Digital
--- The One Show - Merit, interactive & online (2020)
--- The One Show - Merit, interactive & online (2020)
2020
--- NY Festivals - Gold - Best Use of Medium
--- NY Festivals - Gold - Music/Sound Design
--- NY Festivals - Gold - Social/Environmental
--- NY Festivals - Finalist - Creative Use of Medium
--- NY Festivals - Finalist - Audio/Radio
--- One Show - Gold - Digital Craft Visual & Audio Craft
--- One Show - Shortlist - Branded Entertainment Audio
--- One Show - Shortlist - Radio & Audio Custom Content
--- One Show - Shortlist - Radio & Audio Craft - Sound Design
--- One Show - Shortlist - Radio & Audio Innovation in Radio & Audio
--- Clio Awards - Silver - Sound Design
--- Clio Awards - Silver - Streaming/Downloadable Content
2019
--- Cannes Lions - Bronze -Radio
--- Cannes Lions - Shortlist - Media
--- El Ojo - Gold - Radio
--- El Ojo - Silver - Audio y Sonido
--- El Ojo - Silver - Content
--- One Show - Shortlist - Audio
--- One Show - Shortlist - Craft/Sound Design
--- One Show - Shortlist - Broadcast Single
--- One Show - Shortlist - Custom Content
--- One Show - Shortlist - Innovation in Radio & Audio
--- One Show - Shortlist - Visual & Audio Craft
--- Young Lions Creative Winner - Brazil Delegate
2017
--- Music Video Festival - Best Brazilian music video (popular vote)
--- El Ojo - Bronze - PR
--- Clube de Criação - Bronze - Photography
--- Cannes Lions - Shortlist - PR
--- Cannes Lions - Shortlist - Media
--- Cannes Lions - Shortlist - Promo&Activation
2016
--- Cannes Lions - Shortlist - Health&Wellness
--- Cannes Lions - Shortlist - Glass
2015
--- Miami Ad School - The Best of Show
--- El Ojo - Nuevos Talentos
--- Clube de Criação - Anuário
--- Awwwards - Site Of The Day
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victoryves@gmail.com
Instagram: @victoryves
LinkedIn: victoryves
+1 4164640061