Victor Yves is a Brazilian-born, Toronto-based design leader with more than 15 years of experience shaping visual culture across global brands. Since 2022, he has served as Head of Art at Publicis Canada, where he leads multidisciplinary teams in building design systems and campaigns for clients including VISA, Heineken, Jeep, National Geographic, Uber, and WhatsApp.

His creative journey began in Arapiraca, a small city in Brazil’s Northeast—often compared to Texas, only hotter—where he spent his childhood designing websites with his father and discovering the endless possibilities of the internet. That early curiosity for systems and storytelling evolved into a lifelong pursuit of design that connects craft, culture, and technology.

After earning his degree in Graphic Design in Maceió and specializing in Art Direction at Miami Ad School São Paulo, Victor’s career spanned boutique studios and global agencies such as F/Nazca Saatchi & Saatchi, AlmapBBDO, FCB, and Accenture Interactive, before joining Publicis Toronto. Across every chapter, his focus has remained the same: to use design not just as decoration, but as direction—to help brands express purpose and lead cultural change.

His work has been recognized by Cannes Lions, D&AD, Clio, The One Show, and the London International Awards, and featured by The Guardian, Fast Company, The Times, Adweek, and Mashable—proof that ideas born from small places can move the world.

Today, Victor continues to lead with curiosity, collaboration, and conviction. He believes design leadership is about creating systems that empower others to create—transforming not only how brands look, but how they think.

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Mail
victoryves@gmail.com

Instagram
@victoryves

Linkedin
victoryves

Phone
+1 4164640061

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RECOGNITION

2025

Cannes Lions

• Bronze – Sustainable Development Goal
  
• Shortlist – Innovation
  
• Shortlist – Innovation – Environmental Innovation
  

New York Festivals

• Gold – Financial – Consumer – Credit Card
  
• Silver – Financial – Consumer – Corporate Image / Consumer Services / B2B
  
• Bronze – Environment / Climate Change & Sustainability
  
• Bronze – Public Relations – Best Use – Corporate Social Responsibility (CSR)
  
• Outdoor – Best Use – Ambient
  
• Outdoor – Best Use – Real-Time Response
  
• Outdoor – Products & Services – Restaurants / Fast Food
  
• Activation & Engagement – Best Use – Ambient
  
• Activation & Engagement – Best Use – Events & Stunts
  
• Activation & Engagement – Best Use – Exhibitions & Installations
  
• Design – Best Use – Posters
  
• Design – Best Use – Retail Stores
  
• Design – Best Use – Graphic Design
  
• Design – Best Use – Corporate Identity
  
• Design – Best Use – Re-Brand Design
  
• Design – Best Use – Promotional Items
  
• Print – Best Use – Use of Data
  
• Social Media & Influencer – Best Use – Social / Environmental Good – NGO / PSA
  
• Social Media & Influencer – Best Use – Community Activation
  
• Public Relations – Best Use – Small Budget / Big Idea
  
• Public Relations – Best Use – Community Building
  
• Public Relations – Best Use – Multicultural
  
• Direct – Best Use – Social / Environmental Good – NGO / PSA
  
• Collaborations & Partnerships – Best Use – Social / Environmental Good – Brand
  
• Collaborations & Partnerships – Best Use – Innovation
  
• Collaborations & Partnerships – Best Use – Use of Data
  
• Avant-Garde / Innovative – Social / Environmental Good – Brand
  

Clio Awards

• Gold – Health – Cause Related
  
• Silver – Public Relations – Cause Related
  
• Bronze – Health – Visualization
  
• Bronze – Experience / Activation – Guerrilla
  
• Shortlist – Public Relations – Use of Talent & Influencers
  

D&AD

• Shortlist – Single Typography
  
• Shortlist – Graphic Design
  

Applied Arts

• Winner – Illustration
  
• Winner – Complete Rebrand Identity Program
  
• Winner – Corporate Application – Single
  
• Winner – Typeface Design – Single
  

Communication Arts

• Winner – Illustration Campaign Big Global Awards

• Winner – Experiential and Spatial Design
  

The One Show

• Bronze – Creative Use of Artificial Intelligence
  
• Bronze – Public Relations
  
• Merit Award – Creative Use of Artificial Intelligence
  

ADC

• Bronze – Artificial Intelligence / AI – Idea
  
• Merit Award – Typography – Lettering
  
• Merit Award – Typography – Use of Typography
  
• Merit Award – Artificial Intelligence – AI – Process
  

Atomic Awards

• 2× Silver
  
• 2× Shortlist
  

Webby Awards

• Honoree
  

2024

London International Awards (LIA)

• Gold – Consumer Campaign
  
• Gold – Creative Use of Data
  
• Silver – Craft Art Direction
  

ADCC

• Silver – Creative Effectiveness in Design
  
• Shortlist – Best Art Direction – Print, Campaign
  

Cannes Lions

• Shortlist – Brand Environment & Experience Design
  
• Shortlist – Data & AI
  
• Shortlist – PR Techniques
  
• Shortlist – Ambient & Experiential
  

Epica Awards

• Shortlist – AI Craft
  
• Shortlist – Brand Identity
  
• Shortlist – Creative Use of AI
  
• Shortlist – Prescription & OTC Products
  
• Shortlist – Luxury & Premium Brands
  
• Shortlist – Radio Advertising
  

Webby Awards

• Nominee – Advertising, Media & PR – Best Community Engagement
  

2022

D&AD

• Graphite Pencil – Graphic Design
  

Clio Awards

• Bronze – Graphic Design
  

El Ojo

• Bronze – Digital & Social
  
• Shortlist – Film
  

Clube de Criação

• Bronze – Branded Content
  
• Merit – Art Direction
  
• Merit – Photo Manipulation
  

The One Show

• Merit – Design
  

2021

El Ojo

• Gold – Branded Content
  

CCSP

• In-book – Digital / Apps & Websites
  
• In-book – Digital / Direção de Arte
  
• In-book – Digital / Interface & Navegação
  
• In-book – Digital / Melhor Uso de Dados
  

Crystal Awards

• Gold – Film
  
• Gold – Branded Content
  
• Silver – Digital
  

The One Show

• 2× Merit – Interactive & Online (2020)
  

2020

New York Festivals

• Gold – Best Use of Medium
  
• Gold – Music / Sound Design
  
• Gold – Social / Environmental
  
• Finalist – Creative Use of Medium
  
• Finalist – Audio / Radio
  

The One Show

• Gold – Digital Craft – Visual & Audio Craft
  
• Shortlist – Branded Entertainment Audio
  
• Shortlist – Radio & Audio Custom Content
  
• Shortlist – Radio & Audio Craft – Sound Design
  
• Shortlist – Radio & Audio – Innovation
  
• Shortlist – Radio & Audio – Craft / Sound Design
  

Clio Awards

• Silver – Sound Design
  
• Silver – Streaming / Downloadable Content
  

2019

Cannes Lions

• Bronze – Radio
  
• Shortlist – Media
  

El Ojo

• Gold – Radio
  
• Silver – Audio y Sonido
  
• Silver – Content
  

The One Show

• Shortlist – Audio
  
• Shortlist – Craft / Sound Design
  
• Shortlist – Broadcast Single
  
• Shortlist – Custom Content
  
• Shortlist – Innovation in Radio & Audio
  
• Shortlist – Visual & Audio Craft
  

Young Lions

• Brazil Delegate – Creative Winner
  

2017

Music Video Festival

• Best Brazilian Music Video (Popular Vote)
  

El Ojo

• Bronze – PR
  

Clube de Criação

• Bronze – Photography
  

Cannes Lions

• Shortlist – PR
  
• Shortlist – Media
  
• Shortlist – Promo & Activation
  

2016

Cannes Lions

• Shortlist – Health & Wellness
  
• Shortlist – Glass
  

2015

Miami Ad School

• Best of Show
  

El Ojo

• Nuevos Talentos
  

Clube de Criação

• Anuário
  

Awwwards

• Site of the Day
  

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WRITING

'The Casca Archive is a treasure trove of vernacular design from Northeast Brazil'
It's Nice That
2025

'Exploring Publicis Toronto’s New Visual Identity' 
Little Black Book
2025

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MENTORSHIP & TEACHING

• Miami Ad School – Product Idea, São Paulo
  
• TURMA.CC – Craft, São Paulo