Hello, my name is Victor Yves. I’m a Brazilian-born, Toronto-based graphic designer and art director, and I’ve spent over 15 years working across global brands.
Since 2022, I’ve been Head of Art at Publicis Canada, where I’ve had the privilege of leading multidisciplinary teams on design systems and campaigns for clients such as VISA, Heineken, Jeep, National Geographic, Uber, and WhatsApp.
I grew up in Arapiraca, a small city in Brazil’s Northeast—often compared to Texas, only hotter—where I began designing websites with my father and developed an early interest in visual systems, typography, and the internet as a creative space.
After earning a degree in Graphic Design in Maceió and specializing in Art Direction at Miami Ad School São Paulo, my career took me through boutique studios and global agencies including F/Nazca Saatchi & Saatchi, AlmapBBDO, FCB, Accenture Interactive, and later Publicis Toronto. Throughout this journey, I’ve had the opportunity to collaborate with talented teams across different cultures and disciplines.
Alongside my commercial work, I launched CASCA Archive (casca-archive.org), an independent graphic design research project dedicated to documenting and preserving the visual culture of Brazil’s Northeast. The initiative explores vernacular graphic design—such as posters, cordel literature, woodcuts, and street typography—bridging research, design, and cultural memory.
My work has been recognized by Cannes Lions, D&AD, Clio, The One Show, and the London International Awards, and featured by It's Nice That, The Guardian, Fast Company, The Times, Adweek, and Mashable.
Today, my practice remains focused on graphic design and art direction—building clear, thoughtful visual systems that help brands communicate with relevance and purpose.
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WORK EXPERIENCE
Head of Art
2023 – Present — Publicis Canada
Group Creative Director
2022 – 2023 — Publicis Canada
Group Creative Director
2021 – 2022 — Publicis Groupe Brasil
Senior Art Director
2018 – 2021 — AlmapBBDO
Senior Art Director
2018 – 2019 — National Geographic
Art Director
2018 – 2019 — F/Nazca Saatchi & Saatchi
Art Director
2013 – 2018 — FCB Brasil
Art Director
2013 – 2014 — Accenture Interactive
Graphic Designer
2006 – 2013 — VG Web
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MAIL
victoryves@gmail.com
INSTAGRAM
@victoryves
LINKEDIN
victoryves
PHONE
+1 4164640061
RECOGNITION
2026
Communication Arts
- Winner — Typography
- Winner — Interactive
Atomic Awards
- Public Service
- Brand Content
- Experiential
- Digital Engagement
- Connected Commerce
2025
Cannes Lions
- Bronze — Sustainable Development Goals
- Shortlist — Innovation
- Shortlist — Innovation (Environmental Innovation)
- Shortlist — PR (Non-Profit / Public Affairs & Lobbying)
- Shortlist — Direct
- Shortlist — Creative Commerce
- Shortlist — Creative Business Transformation
- Shortlist — Media
New York Festivals
- Gold — Financial / Consumer / Credit Card
- Silver — Financial / Consumer / Corporate Image & B2B
- Bronze — Environment, Climate Change & Sustainability
- Bronze — Public Relations / Corporate Social Responsibility
- Bronze — Public Relations / Community Building
- Bronze — Social Media & Influencer / Community Activation
- Merit — Outdoor / Ambient
- Merit — Outdoor / Real-Time Response
- Merit — Outdoor / Restaurants & Fast Food
- Merit — Activation & Engagement / Ambient
- Merit — Activation & Engagement / Events & Stunts
- Merit — Activation & Engagement / Exhibitions & Installations
- Merit — Direct / Social & Environmental Good
- Merit — Collaborations & Partnerships / Innovation
- Merit — Collaborations & Partnerships / Use of Data
- Merit — Avant-Garde / Social & Environmental Good
- Merit — Design / Graphic Design
- Bronze — Design / Corporate Identity
- Bronze — Design / Re-Brand Design
Clio Awards
- Gold — Health / Cause Related
- Silver — Public Relations / Cause Related
- Bronze — Health / Data Visualization
- Bronze — Experience & Activation / Guerrilla
- Shortlist — Public Relations / Use of Talent & Influencers
D&AD
- Shortlist — Graphic Design
- Shortlist — Typography
The One Show
- Bronze — Creative Use of Artificial Intelligence
- Bronze — Public Relations (For Good)
- Merit — Creative Use of Artificial Intelligence
ADC Awards
- Bronze — Artificial Intelligence / AI / Idea
- Merit — Artificial Intelligence / AI / Process
- Merit — Typography / Lettering
- Merit — Typography / Use of Typography
Applied Arts
- Winner — Illustration
- Winner — Complete Rebrand Identity Program
- Winner — Corporate Application (Single)
- Winner — Typeface Design (Single)
Communication Arts
- Winner — Illustration Campaign (Photography Annual)
- Winner — Experiential & Spatial Design
- Winner — Integrated Campaign (Advertising Annual)
- Best in Show — Advertising (Wildfire / Watchtowers)
Webby Awards
- Honoree — AI, Immersive & Games / Technical Achievement
Atomic Awards
- 2× Silver
- 2× Shortlist
2024
London International Awards (LIA)
- Gold – Consumer Campaign
- Gold – Creative Use of Data
- Silver – Craft Art Direction
ADCC
- Silver – Creative Effectiveness in Design
- Shortlist – Best Art Direction – Print, Campaign
Cannes Lions
- Shortlist – Brand Environment & Experience Design
- Shortlist – Data & AI
- Shortlist – PR Techniques
- Shortlist – Ambient & Experiential
Epica Awards
- Shortlist – AI Craft
- Shortlist – Brand Identity
- Shortlist – Creative Use of AI
- Shortlist – Prescription & OTC Products
- Shortlist – Luxury & Premium Brands
- Shortlist – Radio Advertising
Webby Awards
- Nominee – Advertising, Media & PR – Best Community Engagement
2022
D&AD
- Graphite Pencil – Graphic Design
Clio Awards
- Bronze – Graphic Design
El Ojo
- Bronze – Digital & Social
- Shortlist – Film
Clube de Criação
- Bronze – Branded Content
- Merit – Art Direction
- Merit – Photo Manipulation
The One Show
- Merit – Design
2021
El Ojo
- Gold – Branded Content
CCSP
- In-book – Digital / Apps & Websites
- In-book – Digital / Direção de Arte
- In-book – Digital / Interface & Navegação
- In-book – Digital / Melhor Uso de Dados
Crystal Awards
- Gold – Film
- Gold – Branded Content
- Silver – Digital
The One Show
- 2× Merit – Interactive & Online (2020)
2020
New York Festivals
- Gold – Best Use of Medium
- Gold – Music / Sound Design
- Gold – Social / Environmental
- Finalist – Creative Use of Medium
- Finalist – Audio / Radio
The One Show
- Gold – Digital Craft – Visual & Audio Craft
- Shortlist – Branded Entertainment Audio
- Shortlist – Radio & Audio Custom Content
- Shortlist – Radio & Audio Craft – Sound Design
- Shortlist – Radio & Audio – Innovation
- Shortlist – Radio & Audio – Craft / Sound Design
Clio Awards
- Silver – Sound Design
- Silver – Streaming / Downloadable Content
2019
Cannes Lions
- Bronze – Radio
- Shortlist – Media
El Ojo
- Gold – Radio
- Silver – Audio y Sonido
- Silver – Content
The One Show
- Shortlist – Audio
- Shortlist – Craft / Sound Design
- Shortlist – Broadcast Single
- Shortlist – Custom Content
- Shortlist – Innovation in Radio & Audio
- Shortlist – Visual & Audio Craft
Young Lions
- Brazil Delegate – Creative Winner
2017
Music Video Festival
- Best Brazilian Music Video (Popular Vote)
El Ojo
- Bronze – PR
Clube de Criação
- Bronze – Photography
Cannes Lions
- Shortlist – PR
- Shortlist – Media
- Shortlist – Promo & Activation
2016
Cannes Lions
- Shortlist – Health & Wellness
- Shortlist – Glass
2015
Miami Ad School
- Best of Show
El Ojo
- Nuevos Talentos
Clube de Criação
- Anuário
Awwwards
- Site of the Day
WRITING
-
'The Casca Archive is a treasure trove of vernacular design from Northeast Brazil'
It's Nice That
2025
-
'Exploring Publicis Toronto’s New Visual Identity'
Little Black Book
2025
MENTORSHIP & TEACHING
- Miami Ad School – Product Idea, São Paulo
- TURMA.CC – Craft, São Paulo
It's Nice That
2025
Little Black Book
2025