Since 2022, I’ve been Head of Art at Publicis Canada, where I’ve had the privilege of leading multidisciplinary teams on design systems and campaigns for clients such as VISA, Heineken, Jeep, National Geographic, Uber, and WhatsApp.
I grew up in Arapiraca, a small city in Brazil’s Northeast—often compared to Texas, only hotter—where I began designing websites with my father and developed an early interest in visual systems, typography, and the internet as a creative space.
After earning a degree in Graphic Design in Maceió and specializing in Art Direction at Miami Ad School São Paulo, my career took me through boutique studios and global agencies including F/Nazca Saatchi & Saatchi, AlmapBBDO, FCB, Accenture Interactive, and later Publicis Toronto. Throughout this journey, I’ve had the opportunity to collaborate with talented teams across different cultures and disciplines.
Alongside my commercial work, I launched CASCA Archive (casca-archive.org), an independent graphic design research project dedicated to documenting and preserving the visual culture of Brazil’s Northeast. The initiative explores vernacular graphic design—such as posters, cordel literature, woodcuts, and street typography—bridging research, design, and cultural memory.
My work has been recognized by Cannes Lions, D&AD, Clio, The One Show, and the London International Awards, and featured by It's Nice That, The Guardian, Fast Company, The Times, Adweek, and Mashable.
Today, my practice remains focused on graphic design and art direction—building clear, thoughtful visual systems that help brands communicate with relevance and purpose.
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WORK EXPERIENCE
Head of Art
2023 – Present — Publicis Canada
Group Creative Director
2022 – 2023 — Publicis Canada
Group Creative Director
2021 – 2022 — Publicis Groupe Brasil
Senior Art Director
2018 – 2021 — AlmapBBDO
Senior Art Director
2018 – 2019 — National Geographic
Art Director
2018 – 2019 — F/Nazca Saatchi & Saatchi
Art Director
2013 – 2018 — FCB Brasil
Art Director
2013 – 2014 — Accenture Interactive
Graphic Designer
2006 – 2013 — VG Web
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victoryves@gmail.com
@victoryves
victoryves
PHONE
+1 4164640061
RECOGNITION
2026
Andy Awards
Best In Show — Reset
Best In Show — Idea
Webby Awards
Best of the Internet — People's Choice
Communication Arts
Winner — Typography
Winner — Interactive
Atomic Awards
Public Service
Brand Content
Experiential
Digital Engagement
Connected Commerce
ADC
Gold Cube - Design for Good
Bronze Cube - Design for Good
Bronze Cube - Experiential Design - Live Experience Design
One Show
Bronze - Creative Commerce
Bronze - Creative Effectiveness
Bronze - Culture & Influence
Bronze - Experience/Activation
Shorlist - Acquisition & Retention
Shorlist - Specific Target Audience
Shorlist - Creative Strategy
Shorlist - Specific Target Audience
Shorlist - Social Media
2025
Cannes Lions
Bronze — Sustainable Development Goals
Shortlist — Innovation
Shortlist — Innovation (Environmental Innovation)
Shortlist — PR (Non-Profit / Public Affairs & Lobbying)
Shortlist — Direct
Shortlist — Creative Commerce
Shortlist — Creative Business Transformation
Shortlist — Media
New York Festivals
Gold — Financial / Consumer / Credit Card
Silver — Financial / Consumer / Corporate Image & B2B
Bronze — Environment, Climate Change & Sustainability
Bronze — Public Relations / Corporate Social Responsibility
Bronze — Public Relations / Community Building
Bronze — Social Media & Influencer / Community Activation
Merit — Outdoor / Ambient
Merit — Outdoor / Real-Time Response
Merit — Outdoor / Restaurants & Fast Food
Merit — Activation & Engagement / Ambient
Merit — Activation & Engagement / Events & Stunts
Merit — Activation & Engagement / Exhibitions & Installations
Merit — Direct / Social & Environmental Good
Merit — Collaborations & Partnerships / Innovation
Merit — Collaborations & Partnerships / Use of Data
Merit — Avant-Garde / Social & Environmental Good
Merit — Design / Graphic Design
Bronze — Design / Corporate Identity
Bronze — Design / Re-Brand Design
Clio Awards
Gold — Health / Cause Related
Silver — Public Relations / Cause Related
Bronze — Health / Data Visualization
Bronze — Experience & Activation / Guerrilla
Shortlist — Public Relations / Use of Talent & Influencers
D&AD
Shortlist — Graphic Design
Shortlist — Typography
The One Show
Bronze — Creative Use of Artificial Intelligence
Bronze — Public Relations (For Good)
Merit — Creative Use of Artificial Intelligence
ADC Awards
Bronze — Artificial Intelligence / AI / Idea
Merit — Artificial Intelligence / AI / Process
Merit — Typography / Lettering
Merit — Typography / Use of Typography
Applied Arts
Winner — Illustration
Winner — Complete Rebrand Identity Program
Winner — Corporate Application (Single)
Winner — Typeface Design (Single)
Communication Arts
Winner — Illustration Campaign (Photography Annual)
Winner — Experiential & Spatial Design
Winner — Integrated Campaign (Advertising Annual)
Best in Show — Advertising (Wildfire / Watchtowers)
Webby Awards
Honoree — AI, Immersive & Games / Technical Achievement
Atomic Awards
2× Silver
2× Shortlist
2024
London International Awards (LIA)
Gold – Consumer Campaign
Gold – Creative Use of Data
Silver – Craft Art Direction
ADCC
Silver – Creative Effectiveness in Design
Shortlist – Best Art Direction – Print, Campaign
Cannes Lions
Shortlist – Brand Environment & Experience Design
Shortlist – Data & AI
Shortlist – PR Techniques
Shortlist – Ambient & Experiential
Epica Awards
Shortlist – AI Craft
Shortlist – Brand Identity
Shortlist – Creative Use of AI
Shortlist – Prescription & OTC Products
Shortlist – Luxury & Premium Brands
Shortlist – Radio Advertising
Webby Awards
Nominee – Advertising, Media & PR – Best Community Engagement
2022
D&AD
Graphite Pencil – Graphic Design
Clio Awards
Bronze – Graphic Design
El Ojo
Bronze – Digital & Social
Shortlist – Film
Clube de Criação
Bronze – Branded Content
Merit – Art Direction
Merit – Photo Manipulation
The One Show
Merit – Design
2021
El Ojo
Gold – Branded Content
CCSP
In-book – Digital / Apps & Websites
In-book – Digital / Direção de Arte
In-book – Digital / Interface & Navegação
In-book – Digital / Melhor Uso de Dados
Crystal Awards
Gold – Film
Gold – Branded Content
Silver – Digital
The One Show
2× Merit – Interactive & Online (2020)
2020
New York Festivals
Gold – Best Use of Medium
Gold – Music / Sound Design
Gold – Social / Environmental
Finalist – Creative Use of Medium
Finalist – Audio / Radio
The One Show
Gold – Digital Craft – Visual & Audio Craft
Shortlist – Branded Entertainment Audio
Shortlist – Radio & Audio Custom Content
Shortlist – Radio & Audio Craft – Sound Design
Shortlist – Radio & Audio – Innovation
Shortlist – Radio & Audio – Craft / Sound Design
Clio Awards
Silver – Sound Design
Silver – Streaming / Downloadable Content
2019
Cannes Lions
Bronze – Radio
Shortlist – Media
El Ojo
Gold – Radio
Silver – Audio y Sonido
Silver – Content
The One Show
Shortlist – Audio
Shortlist – Craft / Sound Design
Shortlist – Broadcast Single
Shortlist – Custom Content
Shortlist – Innovation in Radio & Audio
Shortlist – Visual & Audio Craft
Young Lions
Brazil Delegate – Creative Winner
2017
Music Video Festival
Best Brazilian Music Video (Popular Vote)
El Ojo
Bronze – PR
Clube de Criação
Bronze – Photography
Cannes Lions
Shortlist – PR
Shortlist – Media
Shortlist – Promo & Activation
2016
Cannes Lions
Shortlist – Health & Wellness
Shortlist – Glass
2015
Miami Ad School
Best of Show
El Ojo
Nuevos Talentos
Clube de Criação
Anuário
Awwwards
Site of the Day
WRITING
- 'The Casca Archive is a treasure trove of vernacular design from Northeast Brazil'
It's Nice That
2025 - 'Exploring Publicis Toronto’s New Visual Identity'
Little Black Book
2025
MENTORSHIP & TEACHING
- Miami Ad School – Product Idea, São Paulo
- TURMA.CC – Craft, São Paulo