Victor Yves is a Brazilian-born, Toronto-based creative leader shaping the future of design through clarity, craft, and cultural relevance. As Head of Art at Publicis Canada, he leads multidisciplinary teams in developing world-class campaigns for global brands such as VISA, Heineken, Jeep, National Geographic, and WhatsApp. With over 15 years of experience across design, branding, and advertising, Victor’s approach connects conceptual depth with design systems that move culture and business forward. His leadership focuses on building environments where creativity, technology, and empathy intersect — enabling ideas that are as strategic as they are human. His work has been recognized by Cannes Lions, D&AD, Clio, and The One Show, and featured in outlets such as The Guardian, Fast Company, and Adweek. Beyond awards, Victor is committed to nurturing new creative talent and expanding the role of design as a catalyst for change in organizations and society.