Pet-ition, Mattie's Place
Mattie’s Place, an award-winning pet rescue, created the Pet-ition: The first petition signed by pets to improve animal laws in Canada, and have animals considered living, sentient creatures instead of property. The Pet-ition was launched at North America’s largest dog festival and went on to viral success, capturing the attention of dog lovers across Canada. We partnered with other pet rescues and pet stores in order to gather even more signatures and target dog lovers. The Pet-ition couldn’t be ignored as we targeted Federal politicians, where it was formally presented to Parliament.
My role: Head of Art, Creative Director, Art Director
Agency: Publicis Canada
CCO: Vinicius Dalvi
Creative Director: Sandra Baumander
Art Director: Devon Clarke
Copywriter: Peter Sreckovic