HIGH AI
We turned the unique characteristics of RIFF products into prompts then asked AI to create art under the influence, so customers could easily visualize the difference between them. The results were beautiful. And highly effective.
Agency: Publicis Canada
CCO: Vinicius Dalvi
Copywriter: Selina Heathcote
Art Director: Victor Yves, Terece Fuchs, Bruno Bueno
We also asked AI to write a commercial under the influence of cannabis.
