CLIMB TO WATCH BY NATIONAL GEOGRAPHIC
Branding and UX context to a digital idea where to watch the documentary “Free Solo”, the viewer must “go up” to watch Alex Honnold’s story. The higher the person climbs, the more production material the application releases to watch. Using GPS, the application defines the initial height at which the person concerned is located and then releases one minute of video for each meter climbed.
My role: Art Director
Agency: National Geographic
CCO: Alex Mendes
Copywriter: Vitor Barbato
