WHATSAPP by METACOLLABORATORS
CREATIVE DIRECTION
André Vervloet (Firulo)
DESIGN
Gabriel Grossi, Victor Yves, Bruno Ribeiro, Lais Ikoma, Ralph Mayer and Ronaldo Arthur Vidal
MOTION DESIGN
Ronaldo Arthur Vidal
VERBAL BRAND IDENTITY
Pedro Kastelic
WhatsApp’s new brand positioning into a motion design system. As an extension of a visual identity that utilizes elastic modules that, just like the "bubbles" exchanged in conversations within the network, adapt to accommodate texts and photos, the animations also behave flexibly. Translating the brand's personality and values into its expression in motion, the delivery set parameters and guidelines that ensure Whatsapp's animated communications behave consistently and intentionally across various context.