VICTOR YVESWORK, ABOUT, SIDE BGraphic Designer, Art Director
JEEP THE SILENT EDITION COLLABORATORS
CCO
Vini Dalvi
ART DIRECTION
Lenny Lima
COPYWRITER
Steve Muzzin
PHOTOGRAPHER
Patricia Homonylo
RETOUCH ARTIST
Ricardo Moreira
COPYWRITER
Elliot Lewis
For more than 85 years, Jeep has been defined by its ability to reach nature. But with the arrival of the 2026 Jeep Cherokee Hybrid, that legacy faced a new tension.
Hybrid technology is often seen as urban, efficient, and disconnected from the wild.
For Jeep, that perception threatened to dilute its core identity.
The brief was to prove the opposite. The campaign sent Wildlife Photographer of the Year, Patricia Homonylo, into the remote wilderness of Northern Ontario, Canada, using the quietness and off-road capability of the Jeep Cherokee Hybrid as her tool.
The result is a series of deeply intimate wildlife portraits shot from within the vehicle. Rendered in monochrome, each image removes time and place, focusing purely on wildlife as it is, undisturbed.
The vehicle is never shown. Jeep is felt through what it enables, not what it displays. It doesn’t impose itself. It belongs.